IF YOU DON'T HAVE TIME TO WATCH...

Every year teens needlessly die because they aren't wearing their seat belts. With a limited budget and no media buy, we had to figure out how to communicate with teenagers about seat belt safety.

Snapchat was an obvious choice, but way outside our budget. We "hacked" the system and developed a way for thousands of high school students to receive custom content from us, for free. In one week, we reached over 16,000 teens and got an overwhelmingly positive response.

I was drove the strategy, concept, and art direction for the campaign and case study video. (I also provided the voice for the VO). 

Art Director: Chelsea Anderson

Copywriter: Rachel Edwards